Google My Business (GMB) is a feature that allows brick-and-mortar businesses to add their location on Google Maps. When a customer searches the company, they find its location together with other useful information such as contacts and opening hours. This feature allows you to take advantage of local traffic and increase walk-ins.
But did you know that GMB can do more than point customers to your store through the maps feature? That's right! In addition to adding your location to Google, here are a few things you can do with your GMB listing to boost your business.
Add Photos and Videos of Your Business
Using imagery and video content is one way of appealing to potential customers who have never walked through your front door. In addition to your business information, consider adding photos and videos to your GMB listing. Here are some ideas on how to do this:
Take high-quality images and videos for your listing. These will not only attract potential clients but also help them find their way into your store once they decide to buy your products or services.
Include Informative Content for Customers
Adding relevant and informative information on your GMB listing can enhance customer experience and help you rank for local SEO. Unlike blogs which appear on your website, the content you add on your GMB listing will appear on the first page of Google when customers search your company.
For example, you can craft content surrounding things like the latest events or sales in the business. The posts can also feature links to an informative post on your business blog or new products. You can also write a lovely holiday message. Just remember to keep it short and to the point!
Encourage and Reply to Reviews
Reviews can make or break your local business. Most people trust the reviews they find on a listing, so if your reviews are negative, you may lose clients to the competition. When someone visits your store, Google Maps prompts them to rate and review it, and these responses appear on your listing.
Make a point of encouraging and replying to reviews, both positive and negative. Replies allow you to appreciate positive reviews and manage negative publicity. It also shows potential customers that you're hands-on with your customer service.
Taking advantage of your "Google My Business" listing can put you ahead of the competition and bring more customers through your front door. As you add your location to Google Maps, remember to include these three things and increase the effectiveness of your listing on Google.
Contact a company like Bfound LLC. to learn more.