In today's highly competitive business environment, you must stay visible since competitors will take every opportunity to outdo you. Therefore, it is crucial to use all tools available to stay relevant and visible. Online listing is essential for creating brand awareness since it exposes your business to local and non-local customers. However, online listing tools are part of your overall digital marketing strategy and should be approached with care. After setting up an account, you need to choose specific areas for listing your business. This article provides more insight into Google business listings.
Advertisement Section -- The first place that a business listing is likely to appear is in Google's advertisement section. The ads section is found at the top of every search engine's page, making it easy for customers to find your business. It is advantageous because the advertisement section is the first area customers look at when searching for relevant information. However, it is crucial to understand that business listings do not just appear in the advertisement section randomly. While opening a listing account is free, you need to pay a fee to have your business appear in the uppermost section of search engine results.
Local Pack -- If you do not wish to pay to have your listing appear in the ads section, you can use the local pack. It is the area just below the ads section and is equally useful for online visibility. Most search engines' local pack section ranks the top three local businesses relevant to a search query. Appearing in the local pack section is a priority for every business owner as far as digital marketing goes. Even if your business does not appear in the top three search results, it can still appear in the "more places" link, which expands the local pack and allows customers to find other businesses.
Right Side Bar -- While the ads and local pack sections are great areas for a business listing to appear, the right sidebar section is arguable the best spot. This is where businesses that dominate the local market appear when a customer enters a search query on a search engine. The best part is that the section has a single slot for one business, meaning that it gets 100% local visibility. Therefore, if your startup aims to provide the best possible service or products locally, you should aim to appear on every search engine's right sidebar.
To learn more or to add a Google My Business listing, contact a marketing company near you.